BLISSPOINT PHILOSOPHY

BlissPoint Research gathers the best proven marketing thinking and applies it to the research context.

Leading Global Marketing Experts such as Malcolm Gladwell, Behavioural Economists such as Daniel Ariely are constantly redefining how marketing needs to react to the changes in consumer decision making and interactions due primarily to the rapid rate of change driven by technology.

BlissPoint aggregates the best of this thinking and adapts it to the gathering of research information. As an example, consumer decision making used to be thought of as a sequential funnel. Now, however, it is considered a loop where there are many paths to choice and technology allows easy access to information and other consumers’ experiences to guide decision making.  BlissPoint works with clients to understand how this decision making process works in their industry and asks the appropriate questions to assist clients to elicit the behaviour they want from the market.

Behavioural Economist have shown how consumers act irrationally and have very little insight into the reasons behind their behaviour. The implication for research is that you cannot simply ask a consumer “why?” BlissPoint works with clients to identify the drivers of behaviour. These are then measured and their relationship to the behaviour identified. Clients can then assess the appropriate action.